Today, at the ASSC Regional Gathering in Glasgow, the Association of Self-Catering Operators (ASSC) is excited to launch its latest EmbraceScotland marketing campaign, “Home is Everywhere in Scotland.”
This new initiative aims to showcase the unique “home-from-home” experience offered by self-catering properties across Scotland during the winter months.
The campaign, which will run throughout the winter season, encourages both last-minute visitors and
those planning ahead for 2025 and beyond to experience the magic of a Scottish winter. With a focus
on self-catering accommodation, the campaign highlights the diverse and flexible options available –
from rural retreats to city escapes – and positions Scotland as a more affordable, yet equally enriching, alternative to the often-costly winter holidays elsewhere.
The “Home is Everywhere in Scotland” campaign beautifully taps into the essence of what makes a
Scottish winter holiday special – comfort, warmth, and the simple joys of life. With a focus on self-
catering stays, it highlights the opportunity to slow down and experience Scotland’s diverse
landscapes and communities in a more intimate and personal way.
The appeal of a winter holiday in Scotland is unique, from escaping to a cosy cottage by a crackling
fire to exploring the serenity of the remote Highlands or indulging in the romantic charm of a city.
Self-catering offers the chance to feel truly at ease, providing the perfect balance of relaxation and
flexibility. Guests can enjoy the comforts of home, like home-cooked meals, unwind at their own pace,
and indulge in ‘me time,’ ‘family time,’ or ‘us time,’ all while being surrounded by the moments and
natural beauty that make Scotland feel like home, wherever you are.
Throughout the winter season, the campaign will feature exciting content and engaging opportunities
for both visitors and operators. Social media contests, quizzes, and prize giveaways will be featured
alongside inspiring blogs, last-minute availability and special offers.
Visitors will be encouraged to share their “home-from-home” moments in Scotland on social media
using the campaign hashtag #HomeInScotland and tagging EmbraceScotland. Content showcasing
the winter charm of Scotland, along with expert tips for making the most of a winter escape in the
country will be shared regularly through EmbraceScotland’s channels.
ASSC Marketing Members, will have the chance to participate in the campaign by promoting their
accommodation through EmbraceScotland’s social media channels and website, and by being featured
in blogs and newsletters that showcase Scotland’s best winter escapes.
The campaign will continue to share fresh, engaging content, inspiring visitors to embrace winter in
Scotland. Upcoming features include:
- A Cosy Scottish Winter: What to Expect and What to Pack
- The Cosiest Cottages in Scotland for a Winter Stay
- How to Make the Most of a Winter Break in Scotland
- Sustainable Winter Travel: Eco-Friendly Options for Your Break in Scotland
Whether visitors are drawn to the serenity of the Highlands or the charm of a bustling city, the
campaign invites everyone to discover their “home-from-home” in Scotland this winter.
