Appeal for winter memories in Aviemore

Aviemore Reindeer

ONE OF the Highlands’ most popular holiday destinations, the award-winning Macdonald Aviemore Resort is preparing for another bumper festive period after unveiling its programme of events.

Set in the heart of the Cairngorms, the resort is the perfect place to celebrate the holidays with the picturesque landscape transformed every year into a magical winter setting featuring lochside paths, forest trails and scenic mountain ranges.

Throughout November, December and January, guests can enjoy an abundance of family-friendly activities – with everything from the popular Santa breaks and Christmas shopping to skiing trips and Hogmanay celebrations available on-site.

There is something for every member of the family – regardless of age or how active you choose to be – with an array of outdoor pursuits located within a few miles’ radius of Aviemore. This includes the Cairngorm Mountain funicular, Highland Wildlife Park, Loch Morlich, Landmark Adventure Park and the ever-popular Strathspey Railway steam train.

As part of this year’s festivities, Macdonald Aviemore Resort is calling on locals and visitors from further afield to share happy memories of the landmark setting from years gone by.

By adding the hashtag #AviemoreMemories, people are encouraged to share festive and winter-themed pictures and stories which celebrate the past to Macdonald Aviemore Resort’s Facebookand Instagram pages.

One lucky person will have the chance to create new happy memories by winning a two-night stay in a standard family room, suitable for two adults and two children, with breakfast and dinner provided each night. More information as well as full terms and conditions can be found at

Gaelle Delagrave, marketing and communications manager at Macdonald Aviemore Resort, commented: “Aviemore is a truly magical place, even more so at this time of year, and our team takes tremendous pride in helping create lasting memories for all the families who choose to spend their holidays here. No matter how you wish to celebrate Christmas and New Year, there really is no better place to do so than Aviemore.

“We’re excited to unveil our winter programme of events, which provides something for everyone, with new additions complemented by returning favourites that stay true to the traditions that make the resort such a unique destination at this time of year.

“We’re also looking forward hearing from many of our valued customers who have visited the resort over the decades and hope to document these memories and experiences for future generations, while providing opportunities for people to create new happy memories.” 

Macdonald Aviemore Resort, which was named Resort Hotel of the Year at the Scottish Hospitality Awards 2019, has long been associated with the festive season and welcomes thousands of guests each Christmas and Hogmanay.

Over the decades, Aviemore has become synonymous with snow and all things Christmas. The resort has been the scene of countless happy memories for all the family, with its popular skiing breaks, winter sports and Santa weekends to name a few.

The resort also boasts its own highly experienced entertainment team that is responsible for delivering the programme of fun events, including this year’s pantomime production – Jack and the Beanstalk.

In addition, Spey Valley Shopping is a luxury department store at the heart of the resort that offers holidaymakers the ultimate Christmas retail therapy with its selection of exclusive gifts, food & drink, accessories, homewares and branded clothing – including Barbour, French Connection, Hunter and Joules, among others.

Established in 1966, Macdonald Aviemore Resort has seen continued investment over recent years including a new clubhouse for Spey Valley Championship Golf Course, children’s indoor play centre and the refurbishment of the popular Giovanni’s Italian Ristorante to sit alongside the resort’s signature restaurant, Aspects.

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