Aberdeen Group plc, formerly known as abrdn plc, has revealed plans to change its name as part of a strategic shift focused on delivering value for customers, employees and shareholders. The company reported improved financial performance for 2024, with adjusted operating profit rising to £255m, up 2% from the previous year.
All three of the company’s business segments – interactive investor, Adviser, and Investments – contributed to this growth. The Group has set ambitious targets for FY 2026, including increasing adjusted operating profit to at least £300m and boosting net capital generation to approximately £300m.
Jason Windsor, Chief Executive Officer, commented on the results and strategic direction:
“This is a Group to be proud of, with a promising future. We will deliver by looking forward with confidence and removing distractions. To that end, we are changing our name to aberdeen group plc. This is a pragmatic decision marking a new phase for the organisation, as we focus on delivering for our customers, people and shareholders.”
Interactive investor performed particularly well, achieving the number one position in the UK D2C market for net flows. The Adviser business, while facing challenges, remains focused on returning to growth through enhanced propositions and improved client service. The Investments arm saw a significant turnaround in flows and improved investment performance.
As Aberdeen Group plc moves forward, it aims to leverage its strong position in the fast-growing UK Wealth market and capitalise on global demand for specialist asset management capabilities. The company’s strategy focuses on transforming performance, improving client experience, and strengthening talent and culture.
