AAB Group launches AAB People with re-brand of Purpose HR

Douglas Martin (Chief Commercial Officer at AAB)

AAB, the tech-enabled business critical services group, has launched AAB People with the re-branding of Purpose HR.

Purpose HR was founded by Lisa Thomson in 2014 and joined the AAB Group in 2021, now with a team of more than 20 specialists based in offices across Aberdeen, Glasgow and Edinburgh. The newly created AAB People brand is dedicated to supporting businesses who value their teams and see them as critical to their success. The experienced team at AAB People provides support by building strategies and philosophies to create cultures that thrive and help people to deliver their best work.

The team is also able to support with operational and day-to-day needs of businesses who are growing and are yet to establish their own in-house teams or those who require additional support to supplement their existing teams.

Douglas Martin, Chief Commercial Officer at AAB Group, said: “We have rapidly grown the AAB Group over the past 15 months since August Equity invested in the business and introducing our new AAB People business unit allows us to simplify our services supporting existing and new clients. Our AAB People team has a wealth of experience working with companies of all sizes across a range of industries supporting with organisational strategy and people and culture development. The bespoke support on offer from our team is tailored to the unique needs of each client and we can’t wait to help more businesses achieve their goals in 2023 with AAB People as their chosen partner.”

AAB bolstered its HR consultancy services further in 2022 with the acquisition of Think People Consulting Ltd, based across the island of Ireland. Think People will continue to trade as Think People.

Purpose HR becomes ‘AAB People’ from 9th January 2023.

For more information about services from AAB People please visit aabpeople.com

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