Tayburn, the digital agency that recently celebrated 40 years in business, has been awarded a digital marketing campaign for Boë Gin.
Heineken is a longstanding client of Tayburn’s, and co-managing directors Malcolm Stewart and Richard Simpson are targeting more wins in the sector while extending the agency’s international reach over the next twelve months following a record year in 2018.
Tayburn Joint Managing Director Malcolm Stewart said: “Boë Gin is achieving remarkable growth, even against a segment of the drinks industry that is growing quickly anyway, and we are working closely with the Boë team to make it one of the most digitally engaged brands around. Having created every aspect of the brand on and offline, we are showing how insightful brand thinking can translate to rocket fuel for this kind of product.”
Tayburn’s remit with Boë Gin covers the gin brand’s website, social media strategy, digital strategy and implementation in a £400,000 campaign involving multiple social platforms and social influencers
Stirling-based Boë Gin is one of the fastest growing gin brands in the UK, partly due to its flavoured gin range, with the flavoured gin segment of the market growing significantly over the last 18 months to the extent that it now accounts fro over 30 per cent of total off-trade gin sales.
Andrew Richardson, Director of Boë Gin, said: “Our team is dedicated to innovation and product innovation, while strengthening our position in the UK market and further internationalising the business. In Tayburn, we have found a set of brand specialists who get our story and have helped us to realise the successes we have achieved to date.”