WHETHER you’re taking your first dip into the e-commerce pool, developing a new product for a well-established business, or re-branding, use these tips to ensure it is your product that buyers want and love.
Whilst we agree that it’s what’s on the inside that counts, on occasion, everyone does judge a book by its cover, and we certainly judge a product by the packaging. The attention to detail and branding gives the buyer an instant idea as to what the product will be like.
Maxipos provides luxury packaging for brands around the globe and is a great place to start to ensure your product isn’t let down by its exterior. Ensuring your custom packaging is top-notch will make your business’s name iconic and memorable. Luxury packing providers like Maxipos can advise and help you design packaging that is ethically sourced, striking, and top-tier quality, so that it lives up to the product you have created.
From the materials used, the feel of it in the hands of the buyer, and the visual impact of your brand name, bespoke packaging from top luxury packaging suppliers will ensure your brand is the best in all areas and it won’t let your product fall short.
Think Of The Environment
Every day we see the devastating effects of climate change on the planet and unfortunately, it’s industries such as this one that can have such a hugely negative impact. At this point, it is vital that companies and brands make their products with the environment in mind. Using sustainable sources for the ingredients in the products, thinking about reducing transportation, and similarly making biodegradable packaging.
Producing eco-friendly products is not only necessary to save the environment but is also very appealing as an attribute of a luxury brand. Placing emphasis on this aspect of your product will certainly appeal to a much larger market. This will distinguish your product from others that are less attentive to the environment.
In this day and age, an online presence is absolutely vital for any brand. There is nothing more off-putting than trying to buy a product through a confusing, unattractive website that doesn’t work well. Make the design of this a priority as no matter how wonderful your product really is, if it is hard to buy, people simply won’t buy it.
The website itself is part of the customer experience so make it simple, clean, and functional. Make the branding and logo run through each page of the site and ensure it’s unique. It needs to be iconic but not overbearing. Think about colours that are easy on the eye and reflect the selling point of the product. If you want to emphasise the environmental side of the product, punctuate the website with organic, soft-looking colours, but keep the logo or brand name bold and clear.
The love you put into designing a product is so important, so make sure you market it effectively to let the work you have put in really shine through and your brand will flourish.