Gary Lamont, new head of creative at Bauer Media Scotland

BAUER Media Scotland today announced the appointment of Gary Lamont to the newly created role of Head of Creative for Scotland.

With over 10 years’ experience in commercial radio across programming, creative and marketing roles, Gary was a standout candidate for the new position where he will be responsible for shaping the future for creativity within the organisation.

Lamont started his new role on 23rd December 2019 after spending five years as a Senior Creative at Global, working with some of Scotland’s biggest advertisers and most recently holding the position of Chief Creative Officer at agency Fore Digital, where he led a large multi-disciplined creative team.

Gary Lamont, new head of creative at Bauer Media Scotland said: “The role at Bauer Media is a really exciting and interesting challenge and I’m looking forward to this opportunity.

“With an industry-wide focus on effectiveness and campaign transparency, it’s never been more important to immerse in a client’s business and offer a strategic, multi-platform creative solution. I think there’s a big opportunity in this marketplace and I’m looking forward to working with a hugely talented team to deliver growth within the organisation.”

Matt Allitt, regional commercial director for Scotland added: “I am delighted that Gary is joining our team at Bauer. His wealth of experience and industry knowledge made him a standout candidate throughout. Gary will be a great fit for the Bauer Media Scotland Creative Team and will help to deliver creative excellence in 2020 and beyond.”

The new appointment comes at an exciting time for Bauer as stations Radio Clyde and Radio Forth continued to increase their dominance across the Central Belt, with both reporting an increase in total listener numbers, according to the latest RAJAR results, published in October.

Combined listener numbers reached 1,009,000, an increase of 6,000 from the previous quarter and was a result of the combination of engaging competitions, great music, relevant content and popular presenters.