Sunday, November 17, 2019

4icg to accelerate global expansion amidst 33% growth in sales

Brian Williamson
Brian Williamson

Glasgow-based technology lead generation specialists, 4icg Group, has confirmed major expansion plans with six new global locations set to open in the next 24 months.

The group opened an office in Malaga, its first location out with the UK, in April 2019. Following the success of the venture, which employs 45 staff and is seeking to recruit more than 60 new employees in the coming year, 4icg is now looking at further sites in Europe along with locations in the US and Canada.

The group has achieved a record 33% growth in sales in the last year. Across all three of its group brands; Fierce DigitalPursuit Marketing and Software Advisory Service, 4icg generated an unprecedented £1.6bn worth of sales opportunities for more than 600 businesses.

4icg typically helps technology businesses achieve high growth by significantly boosting sales opportunities and now generates more than £130m in new potential orders for businesses every month. Many of its clients are businesses that have secured investment from venture capital and private equity firms and are looking for a quick and effective solution to the challenges of growth in the technology industry.

It also works with many major tech businesses including Google and Microsoft, with its Pursuit Marketing team recently delivering a successful high-profile multi-channel campaign for Microsoft partner XMA.

On the company growth and expansion plans 4icg chairman, Brian Williamson, said: “To have increased sales by more than a third over the past 12 months is an achievement of which we are extremely proud. That growth is fundamentally driven by the results we are achieving for our clients which ultimately means we are doing our jobs well. More than £130m in new sales opportunities for clients every month is a figure that speaks for itself in that respect. It is testament to our fantastic staff that we can achieve these kinds of figures month after month.

“Our real focus now is on our international expansion as we push to grow beyond our current base. We have six potential global locations planned to go live in the next 24 months. The demand from our more than 600 clients is driving our rapid growth and we expect to see that continue beyond the next three years.

“Our target had always been to expand internationally as soon as we felt we were able to support that type and level of growth. We are now confident that we can go even further than we had originally planned which is extremely exciting.”

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