10 Issues of an Online Shopify E-commerce Shop – How to Fix Them


TAKING your business online is essential these days. Online businesses makes it easier to showcase your products to potential customers. Having an online presence also gives your business instant credibility as customers are more likely to trust you if they land on a professional website.

Shopify is a great option for beginners as it offers a drag-and-drop no code website builder with reliable hosting and domain name registration. However, there are many problems that you can encounter while taking your business online on Shopify.  Here are some of the most common issues of Shopify with their respective solutions: 

Finding customers for your Shopify store:

Conversions themselves aren’t always the issue. What if you’re having trouble getting customers to even visit your Shopify store?

eCommerce is totally different when compared to traditional marketing, Newbie users almost always experience problems with web traffic.  Here are some steps you could take to optimize your online store. 

  • Select an eye-catching theme.
  • All of the information on your Shopify store needs to be present in a grammatically correct manner.
  • Make sure that your (PURCHASE) button is properly visible and it stands out.
  • Use the power of social media marketing and email marketing to drive customers.

Mobile Optimization:

Mobile optimization plays a very major important role in ecommerce websites, as nowadays, most people use their smartphones to shop online. If your online store is not mobile-friendly then it can be difficult for customers to browse and complete their overall purchases. To fix this issue, you should use responsive themes for your store that can automatically adapt to different screen sizes.

Additionally, to optimize a Shopify store for smartphones, you should use a fixed navigation bar, and keep the call-to-action button visible at all times. You can also test your website using the Google mobile-friendly test for the pixel-perfect resolution.

Payment Issues: 

Payment issues with Shopify can be caused by incorrect payment settings, an outdated browser version, declined credit cards, or a Shopify outage. Merchants may have difficulty using Shopify’s payment gateway and there may be warnings or error messages displayed in the Shopify admin dashboard.

 Payment issues often discourage customers to stop the transaction, thats why it’s important to use different payment options for businesses to accept online payments and integrate them into their shop. To avoid these issues, you should implement fraud prevention measures, ensure their payment gateway is up to date with the latest regulations, and use a reliable payment processor

Slow Loading Speed:

One of the major issues with Shopify is that it slows down website loading speed which can cause frustration and lead to customers abandoning their carts. A slow Shopify store can cause SEO problems as well because it leads to a high bounce rate, low user engagement, and less traffic. This can be caused by poor image optimization, unsupported fonts, inefficient CSS, hosting issues, or other factors. 

To fix a slow Shopify store, you should use a heatmap tool to see if customers are using certain features and disable them if they are not being used. Additionally, performance analysis can be done to identify potential issues, apps that aren’t being used can be removed, images and fonts can be optimized, and a lazy loader installed for faster loading times

Analytical Issues

Analytical reports are important for ecommerce as they provide data-driven insights into how shoppers interact with your store, this allows businesses to evaluate which platforms their traffic is arriving from and calculate their ecommerce conversion rate. 

But, it is mostly overlooked and isn’t taken seriously. Thats why you should start using the analytical details of your online store and tweak your strategy to optimize your store for more profits.

Multi-Channel Integration

Multi-channel integration issues in Shopify can arise when syncing inventory, orders, and customer data across different sales channels. Some common issues include discrepancies in inventory levels, incorrect order data, and difficulty in tracking customer behaviour across channels.

To fix these issues, you can use a centralized inventory management system to ensure accurate inventory levels across all channels. You can also try to set up automated workflows and rules to ensure that orders and customer data are accurately synced across all channels.

ERP Integration

Enterprise Resource Planning or just ERP is undoubtedly the most important component of any business. This describes all the software that can automate or turn the company’s essential business functions from manual to automatic. Since you won’t have the right amount of team to look after, that’s where the problem comes in.

The solution for this problem lies with the partnered apps of Shopify that can solve all the issues related to it.

Product Description Issues: 

The purchaser of the product demands detailed product information so that they can make the differentiation and finalize the final decisions. To make it more handy and comfortable for the customers, it must be ensured that the product pages provide complete information including images, descriptions, and reviews.

Shopify has world class security infrastructure, but there are several things that can go wrong from your end. Thats why it’s important to follow these security practices.

  • Turn on two factor authentication for your online store.
  • Use a password manager to generate unpredictable passwords
  • Regularly scan for malicious code on your Shopify store.
  • Back up your store regularly.

Security Concerns: 

According to studies, cyber security is a significant concern for any ecommerce website. To ensure the security of your online store, you should regularly back up your data, encrypt devices connected to the Internet, choose a strong password for your site, use two-factor authentication, get an SSL certification, and scan for malicious code regularly on your website.

Duplicating Content:

One of the most prevalent problems with Shopify is related to duplicated content. Shopify makes organization of the essential items by tags. This results in a scenario where a single product may have multiple indexable URLs. The direct solution for this problem is to use canonical tags. Self-referencing canonical tags will convey the message to google that the product page is the main result.

The latest stories